Some might think that flyers are an out-dated and old-fashioned method of communicating a sale, event or occasion due to the emergence of social media. Whilst it’s true that social media is a free and useful tool for marketing and promotion … it’s also true that not everyone uses social media.
There’s also the issue of retention. Promotions on social media can leave a feed just as quickly as they arrive and are often hard to find 1, 2 or even 5 weeks later. Your audience might get a glimpse of an event but then it’s gone from sight and out-of-mind.
Printed flyers or leaflets are tangible and the fact that your customers or target audience will physically hold the flyer means you are half way to getting your message across. In addition to holding, they can be kept and accessed at any point in time.
Flyers and leaflets can also be distributed via different channels making them a good way to reach your target audience:
- Mailbox drops
- Newspaper inserts
- Street distribution
- Instore distribution
If you decide to promote your special event via a flyer or leaflet there’s so much choice as to how creative you get. You will want to make your flyer stand out but also highlight the main message. Most flyers tend to be A4, A5 or DL size and can be two sided or folded to give you extra space to get your message across.
For marketing purposes flyers are just as important today as they ever were.
For more information please get in touch.